Archive for May, 2007

Microhoo?

May 21st, 2007 – 5:24 pm

Microsoft to buy Yahoo? So reports the Sydney Morning Herald:
Yahoo would plug a “strategic hole” at Microsoft that was not filled by the purchase of AQuantive, announced last week, Mr Noto [a Goldman Sachs analyst] wrote in a note to clients.
AQuantive, which creates web ads and measures whether they reach the target audience, does not […]

Measure Map and Google Analytics

May 18th, 2007 – 11:21 pm
Tagged as: Marketing

Google updated their Analytics statistics tool during the week - and what a huge improvement. Analytics always offered heaps of data, it was just presented in a very dull way.
You can really see that their purchase of Measure Map, a blog-specific statistics tool, has inspired much of the Analytics overhaul.
Below is the menu from Measure […]