Many years ago the Web Standards Project (or WASP) fought the fine fight to pressure browser manufacturers into complying with some sort of standard version of HTML. Prior to that we almost had to build separate sites for Netscape and Internet Explorer - it was horrible.

We have come so far with browsers, but unfortunately most email clients are, well, a long way behind. If you have ever tested an HTML email in a few different clients you’ll know the frustration.
Yesterday’s launch of the Email Standards Project hopes to remedy this situation. Some people love it, some hate it, but HTML email is here to stay. And if we could have the proper standards support in email clients then it’s probably fair to say that a lot of those opposed would change their mind.

We have a long way to go, but at least now we have a vehicle!