Waterfall Web

I’ve had a few experiences with the local newspaper in the past that emphasises how short-sighted some of the established media can be. From being defensive and difficult to get along with, to being outright nasty. (I might go into that another time…)

So it was refreshing to see this story on an Australian TV network using a little forward thinking.

Channel 10 has embraced YouTube, whom some might feel to be a potential rival, as a new opportunity to broadcast content.

From the article:

“Unlike most television organisations, we don’t regard YouTube and Google as the enemy. We think that they will be great distribution partners,” Mr Smith said. Ten last year offered clips of local comedy Thank God You’re Here on YouTube.

“One of the reasons we put stuff on YouTube last year was that it was free, incremental traffic,” Mr Smith said.

Ten treated the YouTube videos like a broadcast, including ads for the show’s sponsors in the clips. “The fact that we put it out on YouTube means that there were tens of thousands of additional eyeballs watching those things for free.”

The lessons here? Just because you don’t understand something, that doesn’t make it an enemy. And perhaps look for ways to leverage something new to your own advantage instead of dismissing it.

It’s been a few months since I hired a movie from my local Video Ezy store. We’ve been collecting the Stargate SG-1 series on DVD and have been chipping away at those. Up to season 8 now, so we’re nearly done. I’ll be hiring a few movies once we’re done as I’ve got a bit of catching up to do!

But I won’t be going back to Video Ezy.

You see, I had a couple of late returns. Nothing major – 2 movies that were returned a day late. One day late.

Didn’t think too much of it until I received a threatening letter from Video Ezy. Followed by a letter of demand from this mob called Entertainment Recoveries.

Now get this – it’s all over $12.

If new release movies are $6 each, in the month after we finish with our Stargates we would probably have spent $48 with them. That’s 4 times the amount of the late fees, in 1 month.

Now, for the sake of $12, I’ll never go back.

What business would permanently distance a customer over $12?

Think of it this way. Even if I only hire 2 movies per month (which is pretty conservative) that’s $156 in a year, or 13 times the amount of the late fee. Pretty good chance of hiring more than 2 movies a month, mind you.

I don’t understand the marketing logic behind this. Sure, if I hadn’t actually returned the movies I can understand the legal threats.

(And to top it off, I now have a $15 “Administrative Charge” as well. Give me a break!)

And I love this bit too – notice at the top of the excerpt above? I have a “Member Number”! I’m a member of Entertainment Recoveries now?

Ron Garret has posted are rather clever article, The Top 10 Geek Business Myths.

Although I don’t think it’s just limited to Geeks. I have people come in from time to time wanting a quote on a website that, in their eyes, will be the next big thing. Some are extremely reluctant to tell me about their idea “in case I steal it”! (How can I possibly do up a propsal for them if they won’t tell me what they’re wanting to do???)

And I look through this list and they are making all the same assumptions that are listed here.

Think I’m going to hang onto this link and print it off for the next one that comes in!